Addict Clothing
Addict Clothing UK was founded in 1994, the Southamptom based Addict Clothing company has made itself a name in street fashion, creating clothes inspired by the early days of football casual and trainer culture in the eighties.
You may also be interested in:
Addict Clothing is, as the name says addictive, but not in a bad way, as the brand was designed to offer high quality streetwise clothing for people who enjoy living their lives on the run, in the overcrowded cities, where quality and functionality need to be blended together.
Addict is not about fashion, and has never tried to be commercially successful. It remained true to its nature, and since 1996, they year the company finally emerged on the market, it created clothes that are much more than garden or common clothing. Focused on product development, the brand inspires its designs from music and board sport communities, the underground and the mainstream.
The company, born and raised on the streets, supports independent artists and illustrators with its limited edition “artist series” ranges. This is why, some of the limited edition artist series T-shirts allowed Addict to work with the likes of C-Law, Mitch and Swifty, She One, Mode 2, Ben Swift, Guy Featherstone, Jimi Crayon,Shogun, Will Barras, Mr Jago, and Steff Pleatz. These artists are now a part of the extended Addict family.
Projects in collaboration with others like Vans, G-Shock, Microsoft Zune, Activision,), Disney (Bloc28 and Tron), Endeavor snowboards (Vancouver Canada), Lucasfilm (Star Wars) and Spy Optic gave birth to co-branded products that are today highly sought-after.
Addict is highly influenced by music, and this is why the company created the “The Addict Beats Collective” aka “ABC” sub-brand, that supports artists from a variety of genres including: The Nextmen, London Electricity/Hospital records, Rodney P and Skitz, Stanton warriors, Big Bud, LSK, Genna G, Maxi Jazz/Faithless and Part-Time Heroes as well as sponsoring nights at New Bohemia in Leeds, Rukus in Bristol, Hospitality at Herbal and Spectrum in Nottingham.
Starting in 1994 with 4 T-shirt prints and 1 logo, Addict Clothing has come a long way, but still remained true to its nature, even if today it is a recognizable brand in the clothing market. Addict still produces all its designs in-house and it is an independently designer owned company.
