Artful Dodger
The Artful Dodger term originates in a Charles Dickens novel called Oliver Twist written in 1938. It was the nickname of a boy thief, which got it by being very adept at what he did. Later on the name became widely popular, being adopted by an American pop-rock band and an UK garage band
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The term, used by many for people with a tendency to create mischief and have a good time while doing, inspired Scott Langdon in 2005 to create a streetwear brand that was meant as a limited premium clothing line which would mainly deal in hoodies and denim.
The brand that incipiently sold items only in specialty boutiques and stores in the UK and US caught the attention of American rapper Jay-Z that acquired it for 15 million dollars through the Iconix Brand Group in 2007. That brought Artful Dodger clothing to the mainstream of the fashion industry, promoting it in many countries all over the world.
Artful Dodger clothing now offers a huge variety of caps, jeans, shirts, T-shirts, hoodies, jackets and underwear that is aimed at young, rebellious people with a desire to look different.
The combination of baggy hip hop look and tough “from the hood” spirit ensured Artful Dodger’s success among hip hop stars like Outkast, F. Gary Gray, Trey Songz, Mario, Ludacris, Jadakiss, Fat Joe, Drake, Jamie Foxx and many more. Every item of clothing by Artful Dodger is designed to come together with the others, for example The Skull Tee in Black looks equally good with Clockwork Jeans or Rivet Jeans, models that are very different from each other can combine to form terrific outfits.
With colorful designs that represent what’s new and exciting in fashion, Artful Dodger clothing brings forth a new turning point in streetwear that heralds a new page in the history of fashion. Scott Langdon’s creations represent everything that hip hop, skateboarding and every rebellious person is all about. And the Artful Dodger revolution is not over yet, the brand still has tremendous room to grow, develop and expand to more and more sectors and target ranges.
The Artful Dodger prides itself in not going for the standard approach, and embodying the trouble-making, prank-playing spirit in every stitch, every print and every trim, always throwing in something different and remarkable.
